DAR Studio partnered with Foot Locker Spain to launch the Striper Encourage Campaign, a vibrant initiative designed to ignite excitement and deepen community engagement in Barcelona.

We collaborated with the Foot Locker Stripers crew to create a series of high-energy challenges across the city, offering participants the chance to win exclusive Foot Locker products. By strategically selecting bustling locations, crafting interactive experiences, and integrating social media, the campaign captivated the local audience and generated significant online buzz.

This initiative highlighted the power of experiential marketing, strengthening Foot Locker’s connection with its community and driving brand loyalty.