Nike and FC Barcelona, in partnership with Versus, launched a campaign to promote the new women’s third kits across seven European teams. They aimed to showcase cultural leaders who embody the spirit of each club—individuals who bridge the worlds of sport, creativity, and community.
Imani Naki, founder of DAR, was selected to represent FC Barcelona in the campaign, recognizing her as a key cultural voice in the city. As a creative director, entrepreneur, and community leader, Imani embodies Barça’s values of creativity, inclusivity, and passion. During the shoot in London, she starred in the campaign visuals, participated in a Versus interview, and highlighted the impact of DAR Studio in shaping youth culture and empowering diverse creatives.
