DAR Studio conducted a research study for Wieden+Kennedy Amsterdam and Nike, focusing on 16- and 17-year-old footballers in Barcelona. The project explored their playing styles, ambitions, cultural influences, and connection to football.

Our scope included production, casting, localization, video execution, and interviews, ensuring an authentic and insightful approach. We secured key locations, including a football field and an interview space, and managed the filming process to capture both gameplay and personal stories. Through in-depth interviews, we gathered valuable insights to help Nike better connect with the next generation of footballers.